Our values

  • Excellence

Amina, the founder of Soin Amana London, has a master's degree in chemistry and formulation and brings her expertise and passion to your new skincare routine to provide you with high quality products that meet your expectations.

We are aware that the cosmetic and pharmaceutical worlds are always evolving and pushing the boundaries of innovation a little further every day. Our primary ambition is always to strive for the best and to put improvement at the centre of our priorities in order to provide you with a unique cosmetic experience.


  • Simplicity

In a world where the superfluous is imposed, where compulsion is advocated, we take the side of simplicity and refinement that we adopt as a way of life.

We want to provide you with an alternative to the excesses of the cosmetic and pharmaceutical industries by allowing you to concentrate on the essentials.

Soin Amana London offers you a reconnection to your body and mind by not overloading your skin with products that that do not correspond to its primary needs.


  • Authenticity

Authenticity is a real pillar at Soin Amana London.

We believe in the uniqueness of each individual and therefore in their authenticity. So we refuse to categorise your skin into a box that does not fully meet its needs.

The Genetic Footprint


Celebrate your uniqueness!

Each skin is different (bacteria, pH, skin tone, textures ...) and has a unique imprint.

All these differences make you incomparable!


  • Ethic

Our ethos is primarily moral. Our message is true and we do not sell miracle products to feed the myth of perfect skin. We draw your attention to the many benefits of our oils as a complement to the other actions you can take on a daily basis to maintain a healthy lifestyle.

Soin Amana London is an invitation to change our habits beyond cosmetics.

Let's adopt a responsible and considered attitude by focusing on our primary needs in order to avoid all forms of waste and to preserve the future generations.

Actions & engagements

- 100% natural and organic ingredients

The composition of our products is based on natural ingredients.

- Eco-responsible packaging

Our packaging is recyclable and reusable.

- Responsible attitude

Education in slow cosmetics in a world when we always need more.